Instagram Carousel

Project

Persil is a popular brand of laundry detergent sold across the world. The Instagram carousel promoted Persil Antibacterial Laundry Sanitiser as the go-to product for laundering clothes amid Coronavirus concerns.

The posts told a story of a child playing outdoor sports after the ease of lockdown: the child comes home with their clothing soiled and potentially having come into contact with coronavirus. The clothes are then laundered and folded away, clean and free from microbes.

Involvement

Design

Client

Unilever

Agency/Studio

MullenLowe Profero