Digital Billboards

Project

Primark is a multinational fast fashion brand with retail outlets around the globe. With the ongoing expansion of the brand, in 2021 several new retail units were opened across Europe. A series of country-specific posters was designed to promote new store openings in Spain, Poland, Belgium and Italy.

The task required reworking a previously established creative to accommodate different levels of messaging in several European languages, as well as adapting it to varying dimensions of City Lights, JCDecaux and Clear Channel billboards.

Involvement

Design

Client

Primark

Agency/Studio

MullenLowe Profero